Extra Masterclass: How research has improved the impact of OOH campaigns
. . . Extra masterclass: How research has improved the impact of OOH campaigns (Since our first Masterclass about OOH was fully booked we are giving the same Masterclass again for those who could not attend.) A hands-on class about optimizing your OOH ads to increase...
Masterclass: How research has improved the impact of OOH campaigns
. . . Masterclass: How research has improved the impact of OOH campaigns (No more spots left) A hands-on class about optimizing your OOH ads to increase the effects and generate more conversion. All illustrated with real cases and examples. Don’t miss out on...
Är burst-kampanjer så smarta för annonsörer?
[Column] Martin Leeflang: Är burst-kampanjer så smarta för annonsörer? Annonsörer visar på ett cykliskt beteende när det gäller kampanjer, framförallt när offline media används. Intensiva kampanjer följs av perioder av stiltje. I Oktober slår modemärken på trumman,...
From raw data to increased ROI in 2016
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. . . From raw data to increased ROI in 2016 The steps you can take to boost next year’s campaign effects with the use of your existing customer data Är ni mitt uppe i planeringen för 2016? Undrar ni hur ni ska hantera den stora mängden data, kanaler och...