Communication Analytics at the MIE 2015

Visit our stand on the 4th and 5th of February, learn from our lectures and private masterclasses

30% – 40% more campaign effect with just 1% of your media budget

We are starting the year as a golden sponsor of the MIE 2015. On the 4th and 5th of February you can find us at the MIE, look for stand 3 and MIEt the expert. If you want to make sure you don’t miss the opportunity to talk to one of our experts, scroll down the page and make your reservation now.

On the first day we will give private masterclasses in the Round Control. There will be 5 private classes with one theme: ‘30% to 40% more campaign effect with just 1% of your mediabudget’.

But there is more! The case of our ESOMAR nomination will be presented at the following times.

See you at the MIE 2015!

Validators (Communication Analytics) - Stand 3

Event location:
Media Plaza, Utrecht

Our program

ESOMAR nominated case presentation

Five private masterclasses

February 4th

12.00u
Newcom Hall

February 5th

10.45u
MIE Hall

February 4th

Different sessions during the day
Round Control

Private masterclass: How to make your campaign 30% – 40% more effective?

Discover everything there is to know and learn that with just 1% of your mediabudget you can make your campaign 30%-40% more effective. Each class has room for only 25 people, so be quick and don’t miss out!

Schedule February 4th

Location: RoundControl

09.45 – 10.30 Workshop 1
10.45 – 11.30 Workshop 2
12.00 – 12.45 Workshop 3
13.45 – 14.30 Workshop 4
15.00 – 15.45 Workshop 5

MIEt the Expert

At MIEt the expert you get the opportunity to talk to one of our experts and discuss specific topics whitin your organization.

Topics for MIEt the expert:

  • Radio and TV commercial optimalization with neuroresearch on scene level.
  • Increasing the effect of OOH campaign and optimalization research.
  • Conversion increasing Usability research for website, mobile website and application.
  • ESOMAR nominated campaign research with Conversion Based planning.
  • Mapping the campaign effects on brand values.
  • How can you make your product the Eyecatcher with implicit tools and neuro tools?
  • And of course any other questions you would like to be answered.

Meet the expert?

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Martin Leeflang

Martin Leeflang

Managing Director

Bart Massa

Bart Massa

Business Consultant

Erik Prins

Erik Prins

Managing Partner

Iris van Dam

Iris van Dam

Research Consultant