Communication Analytics opens an office in Stockholm and appoints CEO Nordics
June 29, 2015
The in april privatised Communication Analytics (CA) opens its first international office in Stockholm, Sweden. Previously CA was part of the parent company Validators. The office in Stockholm will also operate for the rest of the Scandinavian market including Sweden, Denmark and Norway. Nick Harmsen appointed as CEO Nordics.
The Scandinavian market loves data
The Scandinavian market is similar to the Dutch market in the development of market and effect research. This market also experiences the complexity of the media landscape and demands a new method in media and effect research. This is what makes the data driven solution of CA suitable for this market. Next to that, the size of the Scandinavian market makes the expansion to this market attractive.
Nick Harmsen appointed as CEO Nordics
As of now Nick Harmsen is appointed as CEO to develop the activities in the Scandinavian market. His background in media and experience in innovative research (e.g. neuromarketing and econometrics) makes him the ideal person for this position. According to Nick Harmsen ”We are convinced that the awarded methods and competence of both Validators and CA correspond to the advertisers in the Swedish, but also Scandinavian markets”.
Martin Leeflang CEO Validators and CA ”Our office is located in the lively and green area of Vasastan and just around the corner of other fast growing companies such as Spotify. We have high expectations from the ’early adaptors’ mentality of the Scandinavian people. In addition to expanding our market potential we are also looking to attract qualified employees for our international organisation. Science and econometrics are important, especially in Stockholm”.